How It Works
Profitable work leaks at predictable points. Here's the method — find the leak, install the right engine first, then tighten what's around it.
Without a System
With Big Ticket Jobs
Ad spend on clicks, not calls
Ad spend drives qualified calls
High-intent calls hit voicemail
Every call answered, qualified, and booked
Old quotes and customers sit untouched
Old data turns back into revenue
Tech stays quiet on replacements
Field conversations close more jobs
Competitor ranks first on Google
You become easier to find for high-intent searches
Job notes buried in text threads
Every job tracked from call to invoice
Where the leak is
Big Ticket Jobs is built around one simple idea: profitable work leaks at specific points, and each leak needs the right engine.
I don't sell every shop the same stack. I start by finding the leak that is costing you the most right now, then build the engine that fixes that problem first.
The leak could be visibility, booking speed, dead data, the field conversation, local authority, or a messy workflow. Each points to a different engine.
The sequence matters.
Not sure which leak is yours? Book a Revenue Leak Review.
Step 01
The goal isn't more activity. It's a better job mix. For an established shop, the big-ticket jobs should be the bread and butter — installs, replacements, urgent work, high-value repairs, old quotes, field-found opportunities. Build around those, and the small jobs show up on their own: the same customers, presence, and reputation that bring in the big work bring in everything else. Tune-ups and small repairs still matter — they keep the board moving and open doors to future replacements.
They're worth catching. They're not worth chasing.
Support the machine; don't become it.
Step 02
Revenue rarely leaks in one dramatic moment. It leaks in small ones the shop got used to — a call unanswered, a quote never followed up, a tech who avoids the replacement talk, a search that went to whoever looked stronger. (Full list: the nine quiet leaks on the home page.) Each is easy to shrug off; together they quietly change the job mix. That's what the Revenue Leak Review hunts for. And order matters: visibility doesn't help if nobody answers, calls don't help if nobody books, quotes don't help if follow-up is loose.
The sequence matters.
Step 03
Big Ticket Jobs is modular on purpose. One shop needs to show up first; another to answer faster; another to wake up old quotes; another to steady its techs; another to win local search; another to clean up the handoff.
You don't need everything at once. You need the engine that fixes the first real leak — then the next one becomes obvious.
Step 04
A raised hand isn't revenue. Someone has to catch it, qualify it, book it, brief the field, and follow up when the estimate stalls. The call gets answered but the notes are thin. The homeowner sounds urgent but nobody moves. The tech finds the opportunity but it never makes it back. The estimate goes out, nobody owns follow-up, and the almost-ready customer quietly disappears. So in this method every handoff has to answer a question:
That's the handoff. It's not glamorous. It's where the money either moves or leaks.
(When it needs to live in software, that's Engine 06.)
Step 05
The job that almost closed. The quote that came back two weeks too late. The customer who booked someone else while your follow-up sat in a draft. None of that is bad luck — it's tracking problems in disguise. So track what shows profitable work is moving, and ignore what just makes a report look busy. Clicks matter if they become demand. Calls matter if they qualify. Quotes matter if somebody follows up.
Clear enough to show where the money moves — and where it still leaks.
Step 06
A system should feel like a sequence, not a pile of services. Fix the first leak. Stabilize the handoff. Track what moves. Then decide what's next — tighter visibility surfaces booking speed; faster booking surfaces old data; reactivation surfaces field conversion; better field talk makes authority worth compounding.
That's how it grows — not by adding noise, but by making the machine stronger.
Revenue Leak Review
Fifteen minutes to pinpoint where profitable work is already slipping away.
You leave knowing where the leak is, which engine fixes it, and whether this is a good fit. If there's a simpler fix, I'll tell you.
Call my AI assistant 24/7 to schedule
(209) 591-5151